Video Editing That Drives Results

I help brands boost engagement and conversions with video content that actually performs

Transforming raw footage into compelling visual stories that captivate audiences and drive measurable business outcomes.

See Short-Form Work → View Long-Form Projects →

Not Just Editing — Strategic Storytelling

My Specializations

I specialize in two distinct but complementary areas of video editing, each requiring different skills and strategic approaches:

🎯 Short-Form Content

Instagram Reels, TikTok, YouTube Shorts (under 60 seconds)

• Hook viewers in first 3 seconds
• Maximize retention & engagement
• Platform-specific optimization

🎬 Long-Form Content

YouTube videos, documentaries, brand films, tutorials (3+ minutes)

• Deep narrative storytelling
• Sustained audience engagement
• Complex pacing & structure

Whether it's a 15-second Reel or a 15-minute documentary, my approach remains the same: strategic editing that drives results.

Short-Form Work → Long-Form Work →

174+

Videos Delivered

Short & long form combined

45%

Avg. Engagement Increase

Short-form optimization

78%

Avg. Watch Time

Long-form retention

25M+

Total Views Generated

Across all platforms

Short-Form Content

Instagram Reels, TikTok, YouTube Shorts - optimized for maximum engagement in minimal time.

A brand needed to boost their Instagram engagement through high-performing Reels content.

🎯 Short-Form Strategy:

Hook in first 2 seconds • Fast cuts • Trending audio • Clear CTAs

📱 Platform Optimization:

Instagram Reels format • Vertical 9:16 • Caption optimization • Hashtag strategy

📊 Short-Form Results:

Engagement Rate +45%

Avg. Watch Time 18.5s (82% completion)

New Followers +1,200 in 30 days

Need high-engagement Reels? Let's create →

More Short-Form Projects

Start Your Short-Form Project →

Long-Form Content

YouTube videos, documentaries, brand films, tutorials - deep storytelling that sustains engagement.

A heart-pounding collection of the most terrifying moments in Hell's Kitchen history, featuring shocking breakdowns, intense kitchen chaos, sudden medical emergencies, and explosive confrontations that turned the heat up to unforgettable levels.

🎬 Long-Form Strategy:

Three-act structure • Character development • Emotional arc • Technical explanation woven into narrative

📊 Long-Form Metrics:

Focus on watch time retention • Mid-roll engagement • Narrative pacing • Information retention

🚀 Long-Form Results:

Watch Time Retention 78% completion

Conversion Rate 18.5% (exceeded 15% target)

New Followers +2,150 in 30 days

Need a compelling long-form video? Let's discuss →

More Long-Form Projects

Start Your Long-Form Project →

My Strategic Process

Tailored approaches for short-form vs. long-form content creation

Short-Form Process

Optimized for platforms & engagement

Platform Analysis

Understanding algorithm trends, audience behavior, and platform-specific best practices.

Hook Development

Crafting compelling 3-second openings that stop the scroll and capture attention immediately.

Fast-Paced Editing

Rapid cuts, trending audio integration, and visual effects optimized for short attention spans.

Performance Optimization

A/B testing, analytics review, and iterative improvements based on engagement data.

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Long-Form Process

Focused on narrative & retention

Narrative Development

Crafting compelling story arcs, character development, and emotional journeys.

Structural Planning

Three-act structures, pacing strategies, and information flow for sustained engagement.

Cinematic Editing

Color grading, sound design, motion graphics, and seamless transitions for professional polish.

Retention Analysis

Watch time optimization, audience retention curves, and content pacing adjustments.

Start Long-Form Project →

What Type of Video Do You Need?

Tell me about your project goals and I'll craft the perfect strategy for you

Short-Form Projects

Perfect for social media growth, viral campaigns, and quick engagement.

Instagram Reels/TikTok
YouTube Shorts
Social Media Ads
Quick Promos

Start Short-Form Project →

Long-Form Projects

Ideal for brand storytelling, education, and deep audience connection.

YouTube Videos
Documentaries
Brand Films
Tutorials/Courses

Start Long-Form Project →

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Or email me directly: awaisvisuals10@gmail.com